See Thread in action
Watch how Thread seamlessly orchestrates the handoff from Sales to Success
Seamless handoffs from Sales to Success
When your deal closes, Thread automatically orchestrates the perfect handoff—no manual work, no context lost.
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Watch how Thread seamlessly orchestrates the handoff from Sales to Success
CRM integration triggers seamless transitions the moment a deal closes. Zero manual steps required.
Connect HubSpot, Slack, Google, and more. Engage customers where they already are.
Pre-filled forms, automatic account creation, and instant customer-facing profiles—all done for you.
Stop tracking million-dollar accounts in Google Sheets. Every detail flows seamlessly to your CS team.
Watch Thread automatically complete onboarding tasks as soon as a deal closes
Extracting deal details, promises, and stakeholder information from CRM
Analyzing contract terms and identifying deviations from standard agreements
Creating user accounts and setting up access permissions
Setting up required integrations based on contract specifications
Compiling comprehensive handoff brief with all deal context
Automatically scheduling onboarding kickoff with all stakeholders
Implementation isn't rooted in reality.
Sales closes a deal based on what was promised and what the customer actually uses. Then the deal moves to Closed Won — and that reality disappears.
CS teams start onboarding by reconstructing context from calls, notes, and spreadsheets while the customer waits.
When implementation starts from reconstruction instead of reality:
Thread ensures implementation starts from reality, not reconstruction.
CRMs and Customer Success Platforms were built to record what happened. Thread was built to make the right thing happen next.
| CRMs | Customer Success Platforms | Thread | |
|---|---|---|---|
| Purpose | Store deal and account data | Track customer health and risk | Orchestrate what happens when a customer relationship changes |
| Context handling | Store context | Aggregate context | Turns context into automated action |
| Churn approach | Passive, retrospective | Reactive to churn signals | Prevents churn by fixing onboarding and handoff |
| Work required | Require manual updates | Require ongoing maintenance | Removes work through automation |
| Configuration | Heavy setup and customization | Complex configuration and tuning | Runs automatically from CRM triggers |
| Time to value | Slow, process-driven | Gradual, dashboard-driven | Immediate, event-driven |
CRMs and Customer Success Platforms are essential. They capture the data, track the metrics, and surface the insights your team needs. But they were designed to record and report—not to act.
Thread sits alongside your existing stack, not underneath it. When your CRM shows a deal moved to Closed Won, Thread automatically orchestrates the handoff. When your CSP flags a risk, Thread has already prevented it by ensuring proper onboarding from day one.
The moment of highest value—and highest risk—is when a customer relationship changes. That's when Thread becomes most valuable. That's when context must become action.
Thread doesn't replace your CRM or CSP. It fixes the moment they ignore.
Thread integrates with your CRM, CS tools, and product stack. We don't replace your tools—we make them work.
For SMB / early CS teams
For mid-market SaaS
For high-ARR, complex handoffs
Learn more in our Trust Center
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